Client Login

We supply and manage clients working at all levels of sport from grassroots through to professional clubs and governing bodies.

Our journey with New Balance began in 2016. From small beginnings, we have grown the teamsports division to where it stands today – a custom-built building, in-house production and warehousing and a team of over 55 people. Our clients include the ECB, Cardiff City Football Club, British Cycling, The Gym Group and Ineos.

Sporting success

From cricket and football to hockey and beyond, we deliver apparel that elevates performance and unites teams under the New Balance brand.

Expert team

Behind New Balance Teamsports lies a dedicated team of over 55 professionals, each playing a vital role in delivering excellence.


In-house production and warehousing gives us the agility to manufacture and brand garments to incredibly short lead times, vital in the teamwear market.

Unrivalled stock

To ensure continuity of supply, we bring in over 30,000 pieces of New Balance stock every month. This extensive inventory allows us to meet the demands of our clients promptly and efficiently.

Read our success stories

The Hundred - Case Study

We are proud to have developed and manufactured all of the kits, designed and built the e-commerce platform and supplied each venue with a retail and merchandise proposal.

Cardiff City FC - Case Study

We have worked with Cardiff City Football Club for two seasons now for the supply of all playing kit, training wear, replica and accessories.

Hear what our clients had to say

“Our New Balance uniform kit has truly transformed the outlook of our Southampton Sport team. As a united front, it symbolises our pursuit of excellence and unity, allowing us to better support our customers in identifying where they can receive the assistance they need to achieve their active goals.”

Southampton Sport

Head of Community

“Working with you as our principal supplier for staff uniform has offered unique challenges that other brands may struggle to overcome. With over 200 gym facilities spread over the UK, ensuring consistency across the gyms is vital to our brand. The team worked with us to create a bespoke uniform range that all staff could access through a bespoke online store…”

The Gym Group

Procurement Lead