Client Login
Navigate success story


We have worked with Cardiff City Football Club since 2021, supplying all playing kit, training wear, replica and accessories. Our collaborative approach with both our licensor and the club has led to a successful partnership on and off the pitch.

A true success story

Designs that are truly unique

We applied our design methodology to this client to create kit designs that are not only synonymous with the club but also Cardiff itself.

Global marketing support for brand consistency

Working collaboratively with the New Balance global marketing team, we were able to execute a launch campaign perfectly aligned with the brand and their direct partnerships with clubs. This allows us to co-ordinate and manage our own photoshoots and videography whilst maintaining the quality and output of New Balance on international level.

Merchandising support to elevate the club shop

Our merchandising team worked with the club to create a store layout that was both inviting and spacious. This included the rebrand of other key areas within the club such as exterior displays, training areas and corporate boxes.

Hear what Cardiff say

“New Balance has been by far the best and from the pieces I have been sent already the quality is very good along with the speed and service so we are pleased and excited to be working with you.”

Anytime Fitness

Chief Executive Officer

“Despite the short lead time, the New Balance team worked closely with us to create kits that truly captured the brand and identity of Scottish Hockey.”

Scottish Hockey


Digital support for presence and promotion

Our in-house marketing team devised a social media plan to integrate with both the clubs plans and New Balance Global for maximum impact and coverage.

Support that creates successful partnerships

Through our comprehensive supply of playing kit, training wear, and replica merchandise, we contributed to the team’s pride and identity on and off the pitch. The revamped superstore provided an immersive shopping experience for fans, reinforcing Cardiff City FC’s presence in the local community.